360 º Research-Based Neighborhood Campaign
PROJECT DESCRIPTION
The goal of the San Telmo 360 Neighborhood Advertising Campaign, created for Latam Airlines was to target the specific neighborhood in Buenos Aires, Argentina that aimed to creatively capture the essence of the neighborhood.
SERVICES PROVIDED
The final project consisted of materials such as a full logo suite, creative pattern, print + motion web advertisements, as well as complete Brand Guideline document to be used in advertising.
BRANDING STRATEGY
The branding strategy required research into the neighborhood, its people, and the rich history behind it.
Both first and second-hand research of San Telmo was necessary for crafting the final results, and the goal was to create a youthful, energetic design encouraging young people to travel and experience all that San Telmo has to offer.
